The four best friends: Cloe, Yasmin, Sasha and Jade, are about to start high school. Although nervous, they feel excited and confident that they will excel. Head girl Meredith Baxter Dimly wants everyone to belong to a group (i.e. a clique), and goes about organizing people. She doesn't like the independent spirit of the four girls. She plots to destroy their friendship and make them conform to her pre-fabricated cliques. Cloe is an ace soccer player. She meets Cameron and is instantly smitten. Sasha is soon recruited as a cheerleader for her cheering ability. She wows the sqaud, including the head cheerleader. Jade does well in science club and designs great outfits. She meets Dexter and there's definitely chemistry betwen them. Yasmin's special talent is to sing; however she has terrible stage fright. She meets Dylan, who is deaf, but he is very good at lip reading. She makes a crass remark to him, and, of the group of four, it is she who ends up making a terrible start to her High School career. The friends begin to drift apart, as they are compelled to stay within their cliques.
The film then moves forward two years, and the girls no longer see or speak to each other. It's just as Meredith wanted and she acquires a temporary victory. Meredith is also organizing a talent show and she engineers it every year so that she can win. By enlisting the least talented acts and throwing out any real competition, this virtually solidifies her victory. Coupled with the fact that her adoring father is the school principal, this further enables Meredith to behave in such an appalling manner.
Yasmin begins to get to know Dylan, who is learning to "feel" the music he can no longer hear. Cloe and Cameron really like each other, but Meredith likes Cameron as well, and goes out of her way to sabotage their relationship. Meredith sends her dog to mess with Cloe and Cameron. The dog trips Cloe and sends her food flying on top of Jade. A series of food accidents happen and connects to all the girls causing them to start a food fight between all of the students. This makes the girls accidentally break the principal's bust and the vice principal sends them to detention. However, this has the opposite effect that Meredith desires when the girls repair their damaged relationship and vow to stay together. Meredith, furious pulls out her thumb drive, in which she stores embarrassing videos and files of other students.
Meredith prepares for a second "Sweet Sixteen Party" in a bid to secure her waning popularity, even having MTV film it, but it turns out badly for her. When Meredith is done with her own performance, she calls on Yasmin to sing, embarrassing her with a video that was given to her by Yasmin's brother. Later Yasmin bumps into Dylan. They almost kiss but Meredith puts a stop to it. She then catches Cloe and Cameron talking, and quickly stops them. Meredith's downfall begins thereafter in spectacular fashion when the servants she hired for the party refuse to serve her. Then she falls off the back of an elephant she rented for the party. Next she crashes into her birthday cake, and finally plunges into the pool. Completely humiliated, Meredith screams out in rage, calling the girls "brats". They decide to take the name as their heading, and now they are known as BRATZ.
Throughout the film, Sasha is coping with her separated parents, she gets confused about who she is meant to be staying with on occasion, and wants them to try again. Cloe and her mother are struggling to make ends meet, this forming a crucial part of the talent contest thread. Jade, beautiful as she is clever, is nonetheless keeping a part of her identity hidden from her parents. This hiding of the identity applies in particular to her overprotective mother. This makes her uncomfortable as Jade's mother oppresses her. There are moments of comic relief, which are provided by the younger siblings of Yasmin and Meredith. Comic relief moments also appear when we see the Vice Principal and Principal Dimly. Cherish appears to hate her elder sister, Meredith, and the two have a series of poisonous exchanges. Yasmin's younger brother inadvertently provides Meredith with a great deal of ammunition against the Bratz girls.
Inevitably the film ends happily, when the girls confess to everyone about their secrets at the Talent Show, but pointing out the good things about them. They perform together, overpowering Meredith. During the song, the girls kiss their boys of choice on the cheek. In the end, Meredith wins the trophy. The girls win the scholarship, which they give to Cloe. The girls are also invited to a red carpet premiere, and sing at the premiere as the credits roll down.
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